Yabbi DSP constantly monitors the inventory quality for the main media requirements
Thus, we guarantee to brands the effective communication with users.
We control the visibility in each mobile application and partners SDK, according to the MRC standards. You pay only for valid and visible impressions.
We use Similarweb to check the number of installs and availible volume of inventory. Before the launch, each advertising creative is tested on available SDK's to prove its correct display and pleasant user experience.
Controlling Brand Safety
The inventory is filtered automatically. We only show the ads to the relevant audience, using the applications with corresponding categories, 4-5 star rating and good reviews.
Exclusive Antifraud system integrated with Fraudscore
Our Antifraud system ensures the high traffic quality and controls the validity of each advertising impression.
Regularly updated Blacklists
The system puts the applications that demonstrated fraud, rating manipulation, and bad reviews to the Blacklist. Real people see the ads and those "bot farms" aren't get paid.
Filtering unwanted and invalid clicks
The system filters clicks by analysing users pre-click behaviour. All the filtered clicks are made by real people, which increases your profit and makes your advertising expenses more effective.
Analysing devices for anomaly detection
We analyse 100+ parameters to detect emulated mobile devices: non-mobile user agent, cursor pointer appearance, proxy, Tor etc.
Inventory verified by Sizmek
Sizmek — American technology company, specialized on viesibility and fraud level audit for online advertising.