Make research and target the audience you need
We collect the data and deliver a flexible instrument to form personalized segments at Yabbi Smart Panel.
Combine 4 data types in Yabbi Smart Panel
Yabbi Data + SimilarWeb Algorithms
It allows you to combine, intersect, exclude audiences, and create segments that contain your customers.
01.
Geolocation Visit History
02.
Point-of-sale terminals data from Evotor
03.
Survey data
04.
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Yabbi Data + SimilarWeb Algorithms
01
Combining Yabbi and SimilarWeb tools allows you to predict with high accuracy that the mobile application is installed on user's device.
Yabbi aggregates SimilarWeb data, which characterizes users of chosen mobile app, and adds it to its own base with user profiles
Based on it, the AppGraph of mobile applications connection is built, it determines apps correspondence, which allows the algorithms to effectively predict the fact that the user has installed the certain application.
Our unified interface allows you to create 3 types of segments in a few clicks
The ready-made segment can be used in advertising campaigns right where it was created, without leaving your advertising account.
The audience of popular applications
The audience of your competitors
The segment by interest, based on installed apps
Geolocation Visit History
02
By analyzing user's offline behavior, you can find out their movement patterns and build segments upon the places they visit.
Target users who visited certain places during the required period
Target users who are in the location right now
Point-of-sale terminals data (POS Data) from Evotor
03
Yabbi and Evotor partnership and deep technical integration provides an opportunity to cross the audience and use data on customer interests.
Survey data
04
Yabbi Network conduct surveys among the applications users. The obtained depersonalized data is used to enrich segments, build demographical targets, and train neural networks that implement algorithms for building segments and post analysis.
Retargeting
We accept various user identifiers to reactivate your audience in mobile apps.
MAC-Adress
DeviceID (GAID/IDFA)
IP-adress
Explore your audience and find similar look-alike users
Upload the DeviceID of your audience and Yabbi Smart Panel will create a portrait using installed apps data, interests, and demographical targets.
AppGraph will select the apps with the most relevant audience, and for each app the similarity index will be calculated, based on which you can create a WhiteList for targeting in an advertising campaign.
You just need to choose the apps that characterize your audience
Apgraph combines the capabilities of SimilarWeb and Yabbi data, analyzes the recommendation tools of app stores, and, using machine learning methods, creates a graph of the similarity of the app audience.
AppGraph technology allows you to build complex targeting for the audience that has banned IDFA tracking
POST IDFA Targeting
Get started with YABBI
We will help you to fulfill the KPI according to your task, choose the suitable format, create or make adaptation to your creatives.
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